XB.3723.R3.1 Luminox Bear Grylls Limited Edition Rule of 3 Sea Series

Survival by Threes
Bear Grylls’ Survival Rule of 3

The rule of three. There are a number of them. The Latin phrase omne trium perfectum means “everything that comes in threes is perfect,” and there is a rule of three in writing, in comedy, and even when it comes to bad luck, which is said to come in threes.
Humans process information through pattern recognition, so there is also a rule of three in survival, emphasizing the need to concentrate on the most important priorities.

With Bear Grylls, Luminox has expanded the rule of three, incorporating the priority of finding shelter in unforgiving circumstances. Grylls knows, get your priorities wrong and people die.
Luminox has always been about equipping people for any conditions. Now, we introduce the Survival Rule of 3 with Bear Grylls.

The Survival Rule of 3
Here is how the rule breaks down – the situation and how long you can survive without:
Air 3 Minutes
Shelter 3 Hours
Water 3 Days
Food 3 Weeks

The Watch
In order to emphasize the importance of the Survival Rule of 3, Bear Grylls X Luminox have developed a special limited-edition timepiece (333 pieces for the world) that includes a special removable sleeve on the strap with the Rule of 3 emblazoned on it, so you can have it with you at all times.
The timepiece itself is made from tough, light CARBONOX™ with a uni-directional bezel. Water resistant to 200 meters, this watch is tough enough to go anywhere, and is specially colored in blue and orange to stand out.
The Rule of 3 is emphasized by a large and very visible “3” that is coated in luminous material, so you are reminded even in absolute darkness.
Of course, the timepiece uses Luminox Light Technology to make it possible to see in low or no light conditions, never having to rely on an exterior light source.
Each timepiece is individually numbered, and a special certificate comes with the watch to confirm its limited-edition status.

Every Second Counts
Survival means being constantly alert and honing the ability always to make wise, smart, rational, and calm decisions.
Bear Grylls lives and operates by these priorities of survival and the rule of three is a clear guide for him, and everyone, when in times of high stress.
Simple things are easiest to remember in a crisis.

All the Bear Grylls Adventure Collection watches feature Bear Grylls’s logo and motto, “Never Give Up,” on the dial, as well as a special two-tone caseback adorned with Grylls’s signature and “Never Give Up” in bright orange.
“Never Give Up” is a vital attitude for survival in any conditions. According to Grylls, whether you make it out alive will largely come down to you – your attitude and your actions.
Your Bear Grylls Adventure Collection timepiece is designed to help you survive. As an adventurer, these timepieces will be your trusty companions and help you conquer any conditions. These special details combine with the legendary ability of Luminox watches to perform in extreme situations, making the partnership with Bear Grylls perfect in every way. Even Luminox’s motto, EverySecondCounts, dovetails flawlessly with Grylls’s Never Give Up.

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Shedding some light over Luminox Posted in: Journal